The partnership between Oriocenter and Atalanta can be defined as historic as it was built more than a decade ago. The partnership has been renewed recently for the other three seasons, starting from the current one. The attention is particularly paid to the Academy: Oriocenter has the title of Official Sponsor of Atalanta’s Youth Academy.

As for the dimension, Oriocenter has a large number of stores and numerous categories of items, besides the UCI Cinema Orio complex with its 14 cinema halls, among which you can find the IMAX hall with the 450mq screen and more than 50 restaurants. Oriocenter is cross-sectoral and aims at a wide and varied audience in terms both of interests and socio-demographic aspects.

Oriocenter pays great attention to youngsters, both in the merchandising mix and marketing actions. The school-work alternation project has been carried out for more than 3 years. It’s named Settima Arte (the Seventh Art) that sees high-school boys and girls living the centre experience and sharing it through the audiovisual language, creating short social-themed films. A team of 13 Ambassadors has been helping to narrate the mall through social channels, each one dedicates their works to their specific interests, discovers the centre and tells their followers its story.

After a forced break due to the Covid-19 emergency, the UCI Friendly Autism initiative in collaboration with UCI has been relaunched. The initiative makes the cinema accessible to children and teenagers with Autism Spectrum Disorders. The boys and girls and their families are always welcomed in Oriocenter. The inclusivity has always been a pivotal issue for us and, in all these years, Oriocenter took actions to advocate for it.