“An eclectic entrepreneur who succeeded in various commercial and business industries, who stands out, above all, for his capacity to understand and support the social phenomena and for his attention to the environmental impact of his initiatives”, this is in short the motivation on the basis of which IULM University in Milan awarded President Antonio Percassi with an Honorary Degree in Marketing, Consumption and Communication.

The awarding ceremony took place at the IULM Auditorium in the presence of the President’s family, General Director Umberto Marino, Chief Operations Officer Roberto Spagnolo and coach Gian Piero Gasperini.

After Rector Gianni Canova’s presentation and Professor Pietro Mazzola’s laudation, the proclamation took place.

“We, Professor Gian Battista Canova, IULM University Rector, on behalf of the Italian Republic, having seen the decision of the Faculty Council of Communications made on 28 October 2020, which was approved by the Ministry and Minister of Research on 11 May 2021, we grant an Honorary Degree in Marketing, Consumption and Communication to Antonio Percassi”.

So, they gave the floor to Antonio Percassi who, not without moments of pure joy, pursued his career. It’s the second Honorary Degree for Antonio Percassi, who had received the first one in Construction Engineering from the University of Bergamo.

“It’s hugely satisfying, as it was unexpected. I’d never thought I’d achieve all this and even be rewarded. It was touching. Thanks from the bottom of my heart to all those who awarded me [this Honorary Degree] by mistake.”

Mr President, this Honorary Degree is given to you on the basis of all you’ve achieved in your professional career.

“Yes, absolutely. The credit goes to all the people who have worked for us. This award must be shared with everyone, it’s not only mine. It’s for my family, all the employees that work and have worked hard to achieve this. Therefore, we couldn’t have done better than this”.