Agreement for the next 3 seasons

Atalanta B.C. and Replay, an important Italian brand leader in the production of denim clothing and smart casual wear since 1981, announce with mutual satisfaction to have reached a partnership agreement for three seasons: starting from the current one, Replay will be the Official Denim Partner of the Nerazzurri Club.

Matteo Sinigaglia CEO of Replay: “I am happy to be able to announce how once again the Replay brand has become a partner of an entity, i.e. Atalanta, which shares fundamental values such as passion, desire to grow, vision and a winning mentality. In a scenario that sees football as the most loved sport in the world, I wanted to be represented by a prestigious team, determined and strongly motivated for success also in Italy”.

Luca Percassi CEO of Atalanta: “It is with great satisfaction that we welcome Replay to the Atalanta family, a brand of international caliber which we immediately felt great harmony with and this was certainly favoured by common values such as enthusiasm, passion, great professionalism. We are proud to be able to collaborate with Replay, sure that this partnership will be a further reason for important growth for both brands”.


Established in 1981 and based in Asolo (Treviso), Fashion Box S.P.A has been the synonym for the highest standards in the denim sector for 40 years.

Innovative flair, characteristic Italian design and the superb quality of its products, have always been three cornerstones of Replay’s philosophy. In addition to distinctive skill and expertise, this has made the Italian group a major player in international denim styling and production.

The Fashion Box combination of vast experience and advanced know-how, alongside an extensive search for distinctive style using sophisticated techniques, constitutes the intrinsic value of its garments, and thus, much of the Group’s investment is focused on stylistic and technological research into materials, with a strong eco-sustainable mindset and respect for the environment.

Trading under the brands REPLAY, REPLAY&SONS, and WE ARE REPLAY, the Italian group creates, promotes and distributes casual wear, accessories and footwear for men, women and children.

Fashion Box is now prominent in all European markets, the Middle East, Asia, America and Africa in over 50 countries, with the wholesale distribution network boasting 4,000 sales outlets with 120 retail stores and 90 between corner and shop in shop. Exports represent 89% of turnover.