Atalanta B.C. and Replay, an important Italian brand leader in the production of denim clothing and smart casual wear since 1981, announce with mutual satisfaction to have reached a partnership agreement for three seasons: starting from the current one, Replay will be the Official Denim Partner of the Nerazzurri Club.
Matteo Sinigaglia CEO of Replay: “I am happy to be able to announce how once again the Replay brand has become a partner of an entity, i.e. Atalanta, which shares fundamental values such as passion, desire to grow, vision and a winning mentality. In a scenario that sees football as the most loved sport in the world, I wanted to be represented by a prestigious team, determined and strongly motivated for success also in Italy”.
Luca Percassi CEO of Atalanta: “It is with great satisfaction that we welcome Replay to the Atalanta family, a brand of international caliber which we immediately felt great harmony with and this was certainly favoured by common values such as enthusiasm, passion, great professionalism. We are proud to be able to collaborate with Replay, sure that this partnership will be a further reason for important growth for both brands”.