Blåkläder has become Atalanta’s Gold Sponsor for the current season.
The Swedish company has been specialized in producing and selling high-quality workwear since 1959.

Wearing Blåkläder means choosing quality, functionality, design, sustainability and growth. In fact, the company has always been associated with sustainable workwear, which is manufactured in a responsible supply chain.

“The agreement with the Bergamo Club is not only based on geographic proximity reasons – Massimiliano Tomasoni, the Country Manager of Blåkläder Italia (headquartered in Castione della Presolana, in the Province of Bergamo) commented on the partnership agreement-. First and foremost, it’s based on sharing the ethical values that allowed Atalanta to get into the difficult “market” of professional football, maintaining sustainability. The concept of sustainability is fundamental for Blåkläder. We couldn’t choose better”.

“It’s a great pleasure to have such company as Blåkläder among our partners – Luca Percassi, the CEO of Atalanta BC declared-. For Atalanta, it’s not a “simple” partnership but a relationship based on sharing not only ideas but also and especially values. In this way, we’ll grow together”.

In the cover photo, you can see the stipulation of the partnership agreement, the CEO of Atalanta Luca Percassi and the CEO of Blåkläder Italia, Massimiliano Tomasoni from the left to the right.

To celebrate the strong passion for the Nerazzurri colours, the company prepared work trousers with Atalanta’s logo (in the photo above). The trousers have practical pockets with reinforcement and carefully designed details. It’s a unique item, made of high-quality fabric and is available at the Atalanta Store. You can also contact Blåkläder Italia directly.