Atalanta and EPI have renewed their partnership for another five seasons.
EPI will therefore be Atalanta’s Partner until the 2026-2027 campaign and will continue to exclusively manage the official black-and-blue online shop.
The collaboration between Atalanta and EPI dates back to the 2016-2017 season.
WHO IS EPI
EPI Srl was founded in Milan in 1996 and has operated as a mail-order sales service for sports merchandise. It is now specialized in e-commerce and brick-and-mortar stores and manages the official online and retail stores of several major Italian sports clubs. Currently, EPI S.r.l. is the official licensee and/or the retail partner of several Italian top football clubs and other important international brands (in addition to Atalanta, they are partners of Fiorentina, Inter, Juventus, Milan, Lazio in football, and Olimpia Milano and NBA in basketball) and is also the owner of a football retail brand THE PITCH.
EPI is an official Licensee of customizable merchandising products and manages the whole sales process: from purchase planning to delivery to the customer with the aim of enhancing the brands’ value and offering exceptional e-commerce and retail experience, which is based on the customization of products.
Since November 2020, EPI has had the Industry 4.0 fund as a shareholder, which is managed by Quadrivio Group, the first private equity fund to invest in digital transactions and technological innovation of small and medium-sized Italian companies in the manufacturing and service industries.
For further information visit the official website EPI.